Supporters of the Ad Black Sea International Festival of Creativity

UN Global Compact Network Georgia is among this year’s supporters of the Ad Black Sea International Festival of Creativity.

Especially for the event, UNGCNG invited Özlem Senturk, senior partner of the global sustainable transformation practice of Kantar, the world’s leading data, insights, and consulting company, a member company of the UN Global Compact. The speaker took the audience through the findings of the WFA (World Federation of Advertisers) and Kantar’s joint study and introduced the circular marketing and growth framework, which is designed to reimagine marketing’s role within the business and in society to help make marketing part of the sustainable future.